Anyone who regularly reads my Bad Bag posts will already know that the easiest way to qualify for "Bad Bag" status is to produce a bag that is superficially environmentally friendly but fails to actually BE environmentally friendly. I can't help it... it annoys me to see people making money off of the ideals of others without even attempting to embrace them. It's this petty little hang-up of mine that makes the choice of this weeks Bad Bag particularly difficult.
Fifteen years ago Littlearth began with a good idea... to produce fashionable purses and belts with recycled materials. Their handbags are made from used license plates and have straps made with the rubber from old tires. The products are approximately 50% recycled. It's a pretty cool concept. However, I have chosen the Littlearth FenderFlair Handbag as the Bad Bag of the week.
The bag is made with two license plates plus chrome ends, and a recycled rubber strap. It's a little bigger than a rolled up August issue of Vogue and sparkles with hundreds of Swarovski Crystals. It's also lined with velvet. Truly, this is a license plate that would look good mounted on a Maybach 57. But the $280 price tag was just pricey enough to earn it a Bad Bag award.
Littlearth has hundreds of other products, some of them priced as low as $20, and they can also make custom handbags and other fun stuff using your own license plates. Littlearth is a leader in Ecofashion and they are a pretty cool company despite being featured in my silly blog... if I had some extra money I would probably be supporting their environmental efforts with a little blingy bad bag of my own.